Lyst index q3 2021 has revealed balenciaga to be the world’s hottest brand at the moment. After returning to haute couture after 53 years, launching a fortnite collaboration and teaming up with kanye west for the launch of his donda album, balenciaga continued to take the world by storm with its met gala presence and the simpsons collab showcased at paris fashion week. While balenciaga previously fell down a few rankings in previous quarters, the brands has proven to get right back on top, surpassing gucci for the title of world’s hottest brand.

Gucci has come in second this quarter with the launch of its vault digital store. The luxury italian fashion house reported an 86% revenue increase from q2 and has gained immense press from the unaffiliated house of gucci film trailer release. With the christian dior: designer of dreams exhibit opened in new york and the partnership announcement with paris saint-germain, dior comes in at no. 3 while prada (hkse:1913.Hk +3.32%) and louis vuitton trail behind in fourth and fifth place respectively.

Nike (nyse:nke +0.40%) has moved down a couple of notches to sixth after reporting a 16% revenue increase and a new flagship store in seoul. Versace and fendi recently unveiled their surprise fendace collection at milan fashion week, landing them in eighth and ninth place respectively. Bottega veneta made it on the list at no. 7 with key celebrity moments that included hailey bieber and kendall jenner, while saint laurent rounds out the top 10 after reporting a 119% revenue increase for q2.

Kanye west’s adidas (xetra:ads.De +1.60%) yeezy brand has seen an uptick in searches with interest in the yeezy foam runners increasing 411%. For the second consecutive quarter, a pair of yeezy shoes reign at the top spot for men’s hottest products. The top women’s product is prada’s raffia tote bag, where many influencers were spotted posting their nylon, terry and crystal embellishment renditions online. 

The iconic duomo di milano served as the backdrop for moncler’s 70th anniversary show. The persistent rain on the night of the 24th of september did not deter the festivities from going ahead. Esteemed guests and past collaborators which included the likes of pharrell williams, future, hiroshi fujiwara, michèle lamy, salehe bembury and francesco ragazzi arrived one by one, navigating their way through a crowd of almost 18,000 people who came to see the show. Ceo remo ruffini wanted to reach a wider audience, opting for an event open to the public, a refreshing contrast to the exclusive shows of milan fashion week.

The show closed with all 1952 participants marching into a neat formation and a blast of confetti sent into the air above them. Heavy clapping and cheers from the crowd signalled their enjoyment of the show, a memorable moment now cemented in the history of the brand. The dichotomy created by the modern white jackets in front of a historic cathedral mirrored moncler’s philosophy of recognising the importance of heritage and innovation simultaneously. The celebrations will expand into special collections designed by 7 past moncler collaborators who will use their creative edge to re-imagine the brand’s iconic jackets. The curated list includes francesco ragazzi of palm angels, valentino’s pierpaolo piccioli, thom browne, rick owens, giambattista valli, pharrell williams & hiroshi fujiwara