Ganni‘s “love forever ever” concert is a sequel to last year’s event, showcasing various pieces from the brand’s fall/winter 2022 collection brandished by danish singer jada and her team of dancers.

Ditte reffstrup, ganni’s creative director, wished to channel hope and optimism via a digital show as the world begins to open up again. The live performance was held at copenhagen’s vega, which is reffstrup’s favorite concert venue. She said: “music has always been my biggest inspiration. It’s the best energizer and brings people together, which is exactly what we wanted to do with this digital show, since we are not having a physical one.” the rundown featured a trip around the venue’s historic interiors, in an intimate performance prepared by the “nudes” vocalist and her dancers.

The show went live on ganni’s website on february 3, followed by private screenings and local activities across new york, paris, london and copenhagen for press and friends of the brand.